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With A Total Business Volume Exceeding EGP 7 billion and Investments Exceeding EGP 600 million MODAD Group Launches Its New Identity

 


Cairo, February 20, 2024: MODAD Group, a leading conglomerate in the construction and real estate sector, unveiled its strategic plans for 2024, introducing the group's new identity from Mohammed El Haddad Group of Companies to MODAD Group. Additionally, the Group announced the launch of MODAD Properties, which aims to shape new horizons in the Egyptian real estate sector, while also offering innovative designs that elevate the industry and provide exceptional experiences for clients.


The event comes within the group's overall strategy, which is centered on providing an integrated business model for all engineering services and solutions for the real estate sector. This is based on a commitment to quality, excellence, innovation, and satisfying the desires of its valued customer base. MODAD Properties has launched its latest business complex project, “Sector,” located in the heart of the finance and business district in the New Administrative Capital. The project aims to meet the needs of various companies and institutions. Distinguished by its strategic location, the project offers innovative designs that allow each building to accommodate mixed-use spaces including entertainment services and aesthetic views, in addition to spacious outdoor areas. With a project footprint of 110,000 m², Sector comprises over 1000 units across 25,000 m², supported by maintenance and security services.



Eng. Mohamed El Haddad, Chairman and Group CEO of MODAD Group, expressed his delight at launching the new identity of the group, stating: “The group’s strategy adopts an integrated engineering model, providing unique solutions that surpass customer expectations, with over 13 years of experience in the local market and a growing portfolio of successful projects across Egypt.”


El Haddad highlighted MODAD Group’s efforts to boost its investments, which have amounted to EGP 7 billion to date. This prompted the group to expand and inject new investments through MODAD Properties for Real Estate Developments and the launch of its latest project, “Sector,” in the finance and business district of the New Administrative Capital. 


He added, “In light of our expansion strategy in the Egyptian market, the total investments of “Sector” targets EGP 600 million, with EGP 250 million actually invested so far.” El Haddad also announced MODAD Group’s aim at investing EGP 350 million throughout 2024. While shedding light on MODAD Properties’ strategy, which seeks to shape new horizons in the real estate sector, in addition to providing innovative designs that aim to optimize available spaces through collaboration with prominent architects to enhance the customer experience. He emphasized that building on the successes achieved in the local market, MODAD Group is strategically planning to expand its presence into the Gulf market in the near future.



In Addition,Mr. Hisham Al-Haddad, Vice Chairman and Board Member of MODAD Group, expressed his pride in the successes that the group has achieved since its launch in the Egyptian market in 2011, saying: “The group adopted pioneering thought and a future vision in the construction and contracting sector, which contributed to reaching its current business volume.”


He added: “MODAD Group is distinguished by its efficiency in implementing various business sizes and adhering to the highest quality standards, while ensuring digital transformation, in addition to reducing the impact of its operations on the environment, and complying with global health and safety standards.”


He pointed out that the group provides a huge number of engineering services through multiple partnerships that include the National Bank of Egypt, Banque Misr, and a group of institutions and hospitals across Egypt, becoming a leader in all construction and engineering services. The group has been able to prove its capabilities thanks to the creative thought it has pursued since its inception, gaining the trust of its customers.


It is worth noting that MODAD Group provides a wide range of integrated services that contribute effectively to supporting the Egyptian real estate market and engineering sector. This is based on its extensive experience in the market, during which it has been able to provide services across Egypt. MODAD Group also operates as a responsible investor, aiming to achieve triple bottom-line returns economically, environmentally, and socially through MODAD Foundation for Social Responsibility, which provides support to the neediest families.


MODAD Group, led by the Founder and Chairman, Engineer Mohamed El-Haddad, is a dynamic conglomerate that has pioneered the way in construction with over 13 years of experience and is one of the largest engineering companies in Egypt.


MODAD Group includes sister companies operating in construction, real estate, MEP services, fine finishing and smart solutions industries. The Group relies on a large pool of Egyptian talent and expertise, positioning itself as a distinguished entity in the Egyptian real estate market, providing 10,000 direct and indirect employment opportunities.


The Group has gained the trust of customers and investors and succeeded in providing various residential, administrative, commercial, and medical projects.


Additionally, as part of its efforts to create shared value for the community, MODAD Group introduced MODAD Foundation to provide financial support for critical medical cases and conduct workshops that empower individuals and communities. The Foundation renews hope by introducing a range of initiatives, including renovating slums, extending support to orphans, and enhancing living conditions for marginalized communities.