Ahmed El-Batrawy

With American experiences .. Launching the first specialized electronic platform in Egypt to regulate the relationship between the parties to the real estate market, with initial investments of 150 million pounds

Platform Leaders of America Company is preparing to launch the first and largest electronic platform in the Egyptian market, with initial investments estimated at 150 million pounds, as a first step to penetrate the most promising markets in the Middle East and Africa, as Egypt is considered one of the most promising markets in the region according to careful research studies carried out by the company's team abroad.

Under the leadership of Ahmed El Batrawy, chairman and co-founder of the new platform, an Egyptian-American entrepreneur with more than 30 years of real estate business and investment in various economic areas, and owner of the ENGEL & VOLKERS franchise in Orlando, one of the world's largest real estate marketing companies.

Ahmed El-Batrawy said that the strategy of their work in the market depends primarily on providing accurate and documented information from the reality of the Egyptian market and specialized analyses through a professional research team, which facilitates the investment decision and serves the parties to the real estate market and its owners in a way that serves the common interests of all parties.

It pointed out that the company was looking for the launch of its second branch in one of the promising markets to complement its plans to spread and expand globally, so the result of the research came that the Egyptian market is one of the best promising markets to receive the company's branch in America and consider it a gateway to the entire Middle East and the continent of Africa, as it is the only country that It has a building experience and a unique Renaissance that Egypt has never witnessed before.

Al-Batrawy said that the launch of the platform will be in the first of 2022 within the company's expansion plan now, stressing that their choice for the Egyptian market came as a result of their belief in the strength of the real estate market in Egypt, which is one of the largest global markets, but it needs to be rearranged and organized for several factors, explaining that the biggest obstacles that affect the growth of this market externally is the scarcity of correct information that interests the customer and developer and helps make a successful investment decision.

The platform also helps to facilitate access to customer real estate finance as well as up-to-date information on all urban areas and investment opportunities on an ongoing basis through a highly qualified professional team to ensure the achievement of the company's expansion goals.