Global ice cream trends are accessible to the Egyptian market via Tetra Pak’s global expertise

With its proven solutions and deep process knowledge Tetra Pak is ideally positioned to offer local ice cream manufacturing the latest in global trends. As much as 50% of the world’s ice cream is produced using Tetra Pak equipment and lines, a system and technology to be brought to Egypt by the company. Exposure to a majority of the global market allows Tetra Pak, one of the world’s largest food processing and packaging businesses, an advantage point when it comes to identifying the latest ice cream trends

Research has recently showed that vegan and flexitarian diets are rising in popularity and consumers are even becoming increasingly aware of the environmental footprint of the food they eat. This encouraged Ice cream makers in various regions around the world to respond. Research carried out by Mintel, a food and drink expert at research company, showed that Denmark, for example, has seen a 700% rise in plant-based ice cream launches over the last five years, followed by 200% in Vietnam and a near 130% rise in Australia. Meanwhile, 17% of new plant-based ice cream launches in 2020 were in the US

Torben Vilsgaard, Ice Cream Academy Manager at Tetra Pak says that the company possesses the expertise to assist producers to optimise their operations and grow their ice cream business and incorporate the trends identified internationally. The global ice cream market is expected to hit $75bn by 2024 and to maintain this growth afterwards. He added, “With decades of ice cream experience in our international operations, we have the equipment and knowhow to drive success in this food sector”

From sorbets to pea-protein and oats to almonds and soybean, ice cream makers are using a range of different alternatives to milk depending on the functional requirements they have. Globally plant-based ice creams have doubled their share of the market over the last five years. Pea-protein and coconut milk are leading the way, but data from Mintel shows that last year oat-based ice cream launches also doubled. Yet, consumers still expect that these alternatives tick the traditional ice cream boxes of indulgent, rich, creamy and delicious

The Egyptian ice cream market is growing at fairly stable rates due to accelerating urbanisation and shifting consumer lifestyles. According to GlobalData.com the local market has enjoyed a compound annual growth rate (CAGR) of 1% between 2017 and 2021, despite the economic turbulence witnessed in 2017 due to the devaluation which drove inlfation up by an estimated 35%. Total revenues for ice cream exceeded EGP 5 billion (US$360 million) in 2021. This represents a total of 52 million kilograms consumed in 2021

Mohamed Abou Shady, Processing Director, Tetra Pak Egypt area, said, “By working closely with our local customers, we can experiment on their behalf with new flavours and ingredients, thereby creating new ice cream concepts. For this explosion of new ingredients, the key is trials and testing to find the optimal solutions,”

He lists some of the trends to have emerged in recent years:

Vegan and flexitarian diets are rising in popularity in Egypt among the A/B SEC. The plant-based and dairy alternative markets in Egypt has witnessed several local key launches over the past 2 years, driven by consumers’ rising health consiousness and exposure to healthier lifestyle management brought on by social media

“The market in Egypt is changing rapidly and consumers are much more versatile and open to trying new and different product offerings. One of the biggest needstates we’re supporting customers in developing and capitalizing on is the health & wellness trend cuopled with healthy on-the-go solutions. The ice cream market in Egypt shows potential for exploring and driving these trends, given the number of innovations we’re seeing in the market” mentioned Abu Shady

Tetra Pak Egypt Area, part of Tetra Pak Group, providing the state-of-the-art processing, packaging and services solutions to the Egyptian food industry for more than 40 years. Tetra Pak works closely with almost all the producers in Egypt in the categories of, liquid dairy products cheese and juices.

Tetra Pak Egypt started its operations in 1981. It grew from four employees to over 100 continuously striving to provide safe and innovative products to meet the rising needs of the Egyptian market

Tetra Pak is a world leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 160 countries. With over 25,000 employees around the world, we believe in responsible industry leadership and a sustainable approach to business