Lafarge Egypt’s Closing Ceremony of the Article Writing Contest

Lafarge Egypt Awards 3 Journalists at the Writing Contest & Launches New Carbon Neutral Product

 

Dr. Noha Bakr, Communications & Corporate Affairs Director at Lafarge Egypt, member of Holcim Group “Lafarge Egypt is highly committed to its responsibility towards the society.  We follow the Sustainable Development Goals and work on contributing to Egypt’s Vision 2030. Lafarge Egypt is implementing Corporate Social Responsibility projects that focus on health, vocational education, and training journalists on topics related to our industry, to raise awareness on sustainable development aspects.”

Eng. Ahmed Abdo, Commercial and Marketing Director at Lafarge Egypt member of Holcim Group: “Shatbna is the first green masonry cement in Egypt. We exert continuous efforts in innovation and sustainability.  We focus on our net zero goals and on understanding customer needs, which is at the center of our strategy. Lafarge Egypt is proud to introduce Shatbna which is the first masonry cement product with less 40% carbon footprint in the Egyptian market.”

Cairo – May 2022: Seeking to reinforce environmental sustainability, Lafarge Egypt, a member of Holcim Group, announced the launch of Shatbna product.  The announcement was made during the closing ceremony of Lafarge Egypt’s one-month training program to journalists titled, “Human Rights in the Work Environment”. During the ceremony, the company awarded three journalists in its “Article-Writing Contest” on the topics highlighted during the program.

Engineer Ahmed Abdo, Commercial and Marketing Director at Lafarge Egypt, highlighted the importance of the Shatbna new product to the local market, stating: “Shatbna masonry cement is an exclusive product specific for finishing solutions which fits all of our customers’ needs & respects environment needs. . Shatbna offers a 40% lower carbon footprint than conventional cement in Egypt with no compromise on performance. It is a great milestone in a long journey where Lafarge Egypt is committed to a net zero future for a better world for us and our children. As the leader in sustainable and innovative solutions, we are at the forefront of decarbonizing our sector, making low carbon construction a reality and building progress for people and the Planet.”

Abdo Added “In summary, with Shatbna we succeeded in combining value, quality, convenience, innovation and sustainability so our customers can get their money's worth & our earth is respected. Lafarge Egypt is proud to introduce the new product as the perfect solution for finishing works, which forms around 30% of the local market consumption of cement.”

Lafarge Egypt has previously conducted a one-month  training program  on human rights in the work environment, touching on different topics; health and safety standards, rights related to environmental work conditions, human rights and good governance, women’s rights in the work environment, and child labor. The training sessions were delivered by a number of hands-on professionals who voluntarily participated at Lafarge Egypt’s event, including: Lawyer/ Marwa Al-Khodari, partner in ALC Alieldean Weshahi & Partners, Dr. Nihal El-Magharbel, member of Housing, Local Administration and Transport Committee in the Egyptian Senate; in addition to Lawyer Nihad Abu al-Qumsan, human rights lawyer, President of the Egyptian Center for Women's Rights, and member of the National Council for Human Rights. Furthermore, Dr. Abdel Moneim Saeed, Chairman of the Board of Directors of Al-Masry Al-Youm newspaper, has assessed the writing submissions of the participants in the writing contest.

Solomon Baumgartner Aviles, CEO and Chairman of Lafarge Egypt, attended the event and handed the awards to the winners during the event, where he expressed his gratitude to the attendees who joined Lafarge Egypt to celebrate its unceasing efforts towards sustainability.

Lafarge Egypt, a member of Holcim Group, is a key player in the construction materials industry. With its plant located in Sokhna, the company provides products and solutions that are essential in creating the structures that shape our landscape today. Powered by more than 1500 employees, and through its established business in cement, and concrete. Lafarge Egypt is committed to providing sustainable building materials to meet the needs of its customers, whether it be individual home builders, large construction companies, architects or local artisans.