Mall of Egypt partners with Entreprenelle to support local female designers in immersive fashion exhibit
The month-long event showcases designs from over 20 inspirational female figures.
Visitors can look forward to a series of engaging activities including workshops and informative talks with renowned influencers.
The Elle Studio pop-up shop is open to the public until July 15 in Mall of Egypt
Cairo, Egypt, 28 June 2022: Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, has launched the Elle Studio pop-up shop in partnership with leading enterprise – Entreprenelle – with the aim of empowering and championing local female fashion designers. Open to the public from June 15 to July 15 at Mall of Egypt, this jampacked immersive experience is not to be missed.
Bringing together over 20 of some of the most popular home-grown fashion brands, including House of Asma, the Fashion Co, Kahlo Designs and Ontinée, among others – the Elle Studio pop-up shop showcases the latest trends and reveals the latest in industry developments, where guests can take part in workshops and talks by inspirational fashion figures. This builds on Mall of Egypt’s drive to support local talent and share inspirational stories from members of the community – a testament to its commitment to the surrounding society.
Commenting on the initiative, Rasha Azab, Managing Director of West Region Shopping Malls at Majid Al Futtaim – Properties, stated: “At Majid Al Futtaim, we not only focus on providing elevated shopping experiences to our valued customers, but we also look to ensure our community is at the heart of everything we do. Through our partnership with Entreprenelle, we have been able to provide over 20 local fashion designers with a platform to showcase their designs at our flagship property – Mall of Egypt – and we look forward to continuing to drive the conversation with such empowering initiatives in the near future.”
Rania Ayman, Founder and CEO of Entreprenelle, added: “It truly takes a village to support local designers. This partnership will impact lives directly and indirectly, giving hope and pushing designers beyond what they believe they can do, so they can grow, prosper and indeed inspire!”
The exhibition is open at Mall of Egypt’s Valley until July 15, and it will later make its way to the East side of Cairo at City Centre Almaza.
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately held corporates in the region.
Majid Al Futtaim owns and operates 29 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, Mall of Oman, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 400 outlets including City+, the region’s first checkout-free store, and an online store.
Majid Al Futtaim operates more than 600 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.
Entreprenelle is a proud Egyptian social development & business impact organization that mainly aims to support Local Women economically by educating, training and linking them to all the possible entrepreneurship resources. Entreprenelle successfully have been impacting more than 100,000 Egyptian women & generating thousands of projects through awareness, education, resources accessibility and economic development.