A $10 Million Investment: CHI Egypt opens New Factory for Hair-Care in Egypt

CHI Color Master: New Tech Revolution with Natural Chemical-Free Hair Dyes

CHI Egypt, the largest company specialized in hair-care products and hair styling tools, announced the opening of one of its most significant factories in Egypt and the Middle East. This announcement came in a celebration at the Four Seasons Hotel and in the presence of a great number of public figures, those interested in this field, beauty experts, and hairdressers famous in the MEA. At an investment cost of more than $ 10 million, the factory is built on an area of 5000 meters in the industrial zone in the 6th of October in order to meet the increasing demand for the company's products.

Farouk Shami, Founder of CHI, confirmed that “the new factory is another distinguished start for the company in the area, a decision that we have long planned for over the past years in order to meet our needs of our products due to the great demand for them, not only in Egypt but in the Middle East in general. This decision is considered a great export breakthrough to provide products in the Arab and African markets in line with the state's policy to reduce imports, open export doors, and save hard currency.”

Noha Hashem, CEO and General Manager of CHI Egypt, pointed out that "the new factory will provide 15 of our products as a first stage and will have a major role in supporting the company's vision and full commitment to its social responsibility, represented in providing 300 direct job opportunities for young people, besides hundreds of indirect job opportunities, not to mention that we will be able to provide the required products to agents, especially since the company's future plan is to export 50% of its products to African and Middle Eastern countries to exploit free trade agreements."

This comes especially since the new expansions will increase the company's production capacity by nearly 50% in several stages, allowing for an increase in exported quantities, especially as the company is keen to manufacture products free of sulfates, parabens, gluten, and harsh formulas on the hair. In addition, all hair colors produced are free of harsh chemicals, such as ammonia to add more to the list of safe ingredients offered by CHI. 

The proportion of natural materials in all our products ranges from 82% to 95%. The company relies on a hair treatment system, called Enviro, which is a safer alternative to chemically harsh treatments while simultaneously reducing hair frizz by up to 95% due to this innovative nature. This is what made these products receive many beauty awards. CHI relies on hair styling products and tools through advanced American technology, for both professionals and users, which is one of the most sought-after tools and products in the industry.

It is noteworthy that CHI Egypt unveiled the latest device for manufacturing hair dye colors 'CHI Color Master', a real revolution in the world of beauty not only in Egypt but in the Middle East. It is a genius smart device the size of a coffee machine that develops an endless number of hair dye formulations and controls the extracted color in less than two minutes through an online application through which the preferred color is determined, something considered a new breakthrough in the world of beauty.

The company announced its new device, where everyone was impressed by the amazing results achieved by the miracle device in creating distinct and new colors, stressing that it is a distinct event that will cause a qualitative leap and a new breakthrough in the world of beauty in Egypt and the Middle East to put CHI Egypt itself at the top of the world of beauty.

The new device, announced by Dr. Farouk Al-Shami, founder of CHI, was manufactured by engineers from the Korean company LG in cooperation with the mastermind of CHI and its founder Farouk Shami with his team of chemists and senior hair-care and styling experts, which depends on dyeing hair with plants and materials extracted from nature away from chemicals and providing ammonia-free products harmful to health and causing cancer.

The new CHI Color Master machine introduced recently by CHI Egypt in collaboration with LG is anticipated to also significantly expand the Egyptian hair-care market in 2023. CHI Color Master Factory is a revolutionary device equipped with the latest AI software that will help colorists show their clients what their hair will look like using Simulation Mode. This new device that will take sustainability to another level, reduces up to 30% of waste from over mixing formulations. 

 

With the launch of this exceptional device, CHI aims to continue its mission of education, innovation, and environmental conservation. With over 30,000 unique color formulations, the CHI Color Master produces semi-permanent, demi-permanent, permanent, and gray coverage color formulations, producing up to 108 unique colors within 2 minutes with a click on its screen.

In line with the ideology of CHI Egypt, the 16-year-old CHI Academy and chaired by Noha Hashem offers free hairdressing training courses for those interested. The courses include everything new in the world of hair-care and how to protect it from any damage that can be exposed to it from chemicals used in hair-care products available in the market, with the company supporting the success stories of many of the most famous hairdressers.

CHI was founded by Mr. Farouk Shami in 1986, with headquarters in Houston, Texas, USA. Dr. Shami created the world’s first ammonia free hair color and is the owner of 59 patents and counting. He was also the first to use silk proteins in a cosmetic product with the BioSilk Silk Therapy line, and invented the very first CHI Ceramic Hairstyling Iron. He is known for transforming the global hair industry using NASA technology while creating a safer and healthier workplace and environment for both stylists and consumers.