For the fifth year in a row .. Cairo Festival City Mall wins 5 Awards from The Retail Congress MENA Awards 2022
Cairo, Egypt –08 December 2022: Cairo Festival City Mall (CFCM), Egypt’s leading shopping, dining, and entertainment destination, won 5 Awards, including two Gold and three Silver MENA Shopping Centre & Retailer 2022 Awards by The Retail Congress MENA Awards 2022. This affirms Cairo Festival City Mall’s unparalleled ability in setting standards of excellence, enabling innovation throughout the industry, and providing remarkable experiences.
The MESC+R Awards honors Cairo Festival City Mall endeavors to meet its customers’ interests, managing to position its efforts and activities to be recognized in four categories which are sales & promotions, cause related marketing, NOI Enhancement and Design & Development.
Cairo Fashion Experience was highlighted within the cause related marketing with a Gold Award. Joining forces with Vogue Italia, CFC Mall has developed Cairo Fashion Experience, its unique scouting program for the first time in Egypt, to support Emerging Egyptian designers, with an aim of empowering new generation of designers and supporting Egyptian talents.
CFC Mall’s second Gold Award was for Fashion Focus, a seasonal campaign that was devised with an innovative concept set to be repeated and anticipated for future years that turns the mall into a shopper’s haven for 6 weeks full of prizes, offers and entertainment combining a myriad of on-ground and online activities.
Moreover, The Retail Congress MENA Awards 2022 awarded Cairo Festival City Mall with three Silver Awards divided within three different categories.
Everything She Dreams of, a seasonal campaign celebrating and empowering women, was also highlighted within trade marketing for its on-ground and online activations, during March, the month dedicated to celebrating women. In addition to, CFC Mall's Entertainment Arena with its new concept, that introduces adventure gaming and street dining, creating a distinctive shopping and feasting experience for customers. In addition to, The Mall's Renovation project that landed a Silver Award in Design & Development. with a purpose of enhancing and elevating the mall’s appearance and interiors to ensure a delightful experience to our customers.
Heba Abdallah, Head of Marketing at Cairo Festival City Mall, said: "We are honored to be featured and recognized in The Middle East Shopping Center and Retailers Award by The Retail Congress MENA Awards 2022 for the fifth year in a row. Our leadership as a shopping, dining and entertainment destination has empowered us to provide our customers with an exceptional, 360 experience.”
Abdallah added: “In line with our vision in creating an integrated and innovative shopping experience, we always aim to foster innovation and forward-thinking businesses by adopting regional and international standards. That is why we are proud to be acknowledged in a prestigious ceremony, celebrating Cairo Festival City Mall’s efforts.”
It is noteworthy that Cairo Festival City Mall has previously won four prestigious awards from the “Middle East Council of Shopping Centers & Retailers (MECSC)”, out of a total of four award nominations, in recognition of the mall's retail efforts and substantial campaigns in 2020 and 2021. Furthermore, Cairo Festival City Mall has received BT 100 Awards for the previous three years in appreciation of the mall's achievements in the retail industry and its over-the-top advertising.