Mall of Egypt Partners with FAD Dubai and Hisham Kharma to Support Emerging Fashion Talent
Registration opens on December 7 for two weeks
Cairo, Egypt, 6 December 2022: Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, announced Mall of Egypt’s partnership with leading fashion institution, FAD Dubai Institute of Luxury Fashion & Style, and talented musician Hisham Kharma, at its exclusive “Fashion Glam” event on December 5.
With campuses across Middle East and India, FAD honours industry integrated undergraduate, post graduate and short professional courses with immersive engagement with global fashion and luxury brands, showcasing its talents at platforms such as London, Milan and Arab Fashion Weeks.
The collaboration will provide 15 young and established fashion labels with a scholarship to complete industry mentored certified courses and advisory in both design and brand development to further expand and grow their businesses – building on Mall of Egypt’s vision to support, nurture and scale rising local talent.
The unique collaboration will provide scholarships to upcoming fashion labels to drive the industry forward
The programme was announced at an exclusive “Fashion Glam” event on December 5 that kick-started Mall of Egypt’s fifth anniversary celebrations with a performance by Hisham Kharma, and that was attended by popular influencers and key opinion leaders.
The acclaimed industry courses will take place at Mall of Egypt starting from January 7 and will last for six to eight weeks. The candidates will get the chance to showcase their final looks at a runway show that will be held in March including music composed by Hisham Kharma especially for the event, where a jury will then pick a winner who will receive a dual certification, a lookbook photoshoot produced by one of FAD Dubai’s creative directors, in addition to the opportunity to sell their products at a pop-up store at Mall of Egypt.
Amgad Abdallah, General Manager at Mall of Egypt, Majid Al Futtaim – Properties, commented, “At Mall of Egypt, we are invested in our local communities and believe in nurturing small businesses and entrepreneurs, welcoming them into our ecosystem in the pursuit of innovation, creativity and growth. This collaboration with the Middle East’s leading fashion institution further showcases our efforts to provide the local community with the needed skills, education and know-how to develop and grow their fashion businesses, perfectly in line with Majid Al Futtaim’s Mall of the Future vision, continuing to build strong, purposeful connections within and between our communities through innovative partnerships, offerings and services. We look forward to witnessing the amazing work and the immense talent waiting to be discovered here in Egypt.
Majid Al Futtaim Shopping Malls believes in nurturing small businesses and supporting them to grow
FAD Dubai has been at the helm of supporting Arab and regional emerging talents at global platforms. Over the coming years, the school envisions to build a strong alumni of both design and creative talents and continue contributing to the region's fast evolving creative economy.
FAD Dubai Founders, Shivang Dhruva and Shirin Aminian, added: "Egypt has a strong creative culture, heritage and resources to propel a sustainable fashion ecosystem in the country. From bringing world class education to Egypt and incubating existing fashion talents to providing global platforms, FAD is committed to investing in the development of the country’s evolving fashion landscape and emerging talents. We are thrilled to partner with Majid Al Futtaim and composer Hisham Kharma on this initiative.”
Music Composer and Producer, Hisham Kharma, also stated: “It is a great idea to use music as an inspiration for fashion, and I’m sure this artistic collaboration between the two worlds will inspire these young talented artists to be more creative and expressive. I am proud to be part of such an impactful collaboration at an event that brings together music and fashion to showcase art in its purest form. I‘m very excited to see the results of this multi-layered process of imagination.”
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately held corporates in the region.
Majid Al Futtaim owns and operates 29 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, Mall of Oman, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 400 outlets including City+, the region’s first checkout-free store, and an online store.
Majid Al Futtaim operates more than 600 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.