City Center Almaza Launches First Art Festival for Cultural, Artistic Creatives in Egypt
Cairo, 18 June 2023: Majid Al Futtaim—the leading shopping malls, communities, retail, and leisure pioneer across the Middle East, Africa, and Asia—launches its first art festival at City Centre Almaza intitled ‘The Space of Art,’ from June 14th to 24th, at the Center Court at 7 PM.
The coming 10-day cultural and artistic venue captivated many art enthusiasts with a world full of exhibitions, workshops, and contests, where they can create their own masterpieces to be integrated and seen in the mall, one of Egypt's most vibrant and bustling destinations for shopping, entertainment, and relaxing. Held in cooperation with a number of esteemed organizations, the art festival offers a sculpture competition aimed at achieving the best design for the fountain wall at City Centre Almaza and another for graffiti art that will be used to renovate Plaza corridor at City Centre Almaza, plus several financial rewards and vouchers to use at the mall.
Art Festival aims to unleash creativity and social change for a sustainable future
The Space of Art will showcase an impressive lineup of drawing events, sculpture showcases, graffiti displays, and photography exhibitions. The event boasts a rich participation of exhibitors and art institutions, providing a diverse platform for artists to showcase their work. Additionally, the Space of Art will offer series of enriching art and educational workshops, in collaboration with the Cocoon Cultural Centre, led by a group of leading artists and specialists. Participants seeking to explore their artistic passions will have the opportunity to engage in workshops such as portrait painting, illustration, phone photography, origami making, and upcycled tote bag creation.
The Space of Art comes in line with Egypt's Vision 2030, focusing on developing people's skills and rebuilding the Egyptian character. The art festival goes beyond its artistic and cultural endeavors highlighting corporate social responsibility and the positive role it has on both the environment and the society. As partners of the Space of Art, Cocoon is the co-founder of "From Waste to Good Taste" with the Egyptian Clothing Bank. Their mission is to educate people on the positive impact sustainable fashion has on the environment and society, inspire conscious living and shopping practices, and raise funds for the Egyptian Clothing Bank to assist those in need. To support this cause, a clothing donation box will be available alongside the workshops for attendees to donate their old or unused clothes.
The festival comes in line with Egypt's Vision 2030, focusing on developing people's skills and rebuilding the Egyptian character
Majid Al Futtaim's unwavering commitment to excellence, innovation, and creating exceptional experiences for everyone has propelled it to the forefront of the industry. Its diverse portfolio encompasses a wide range of sectors, including iconic shopping destinations, vibrant communities, retail brands, and world-class leisure facilities.
Founded in 1992, Majid Al Futtaim is a diversified lifestyle conglomerate spanning 16 countries across the Middle East, Africa and Asia. The company employs 46,000 people representing 114 nationalities and welcomes 600 million customers to its shopping malls, communities, retail and entertainment destinations each year.
With owned assets valued at US$18 billion, Majid Al Futtaim has the highest credit rating (BBB) among privately-held corporates in the region. The company is committed to becoming Net Positive in water and carbon by 2040.
“The Space of Art” comes alive with a series of exhibitions, painting displays, photography showcases, and two captivating competitions
Majid Al Futtaim owns and operates 29 shopping malls in the UAE, Egypt, Bahrain, Lebanon and Oman. The portfolio includes Mall of the Emirates, Mall of Egypt, Mall of Oman, City Centre malls, My City Centre neighbourhood centres, and five joint venture community malls with the Government of Sharjah. They also operate omnichannel services including online Shoppable Mall, Digital Concierge, an AI empowered Store of the Future and the region’s first Mall of the Metaverse. All of this is powered by the UAE’s fastest growing loyalty program SHARE which offers customers a more personalised and data driven experience in the malls along with privileges like VIP Lounge access and Smart parking.
Majid Al Futtaim develops hotels that are connected, or adjacent to, shopping malls offering value, convenience and experience to guests from overseas, the region and the surrounding business community. Majid Al Futtaim owns 11 hotels in the UAE and 2 in Bahrain, all operated by international hotel brands such as Sheraton, Novotel, Ibis, Aloft, Hilton Garden Inn, Kempinski Hotel, Pullman, Le Meridien and The Westin. In 2022, Majid Al Futtaim became the first and only conglomerate in the world to be awarded the prestigious LEED Platinum certification for its portfolio of hotels.