Cairo Festival City Mall Wraps Up a Successful 2023 Summer Campaign with Ahmed Saad Concert on 26th of August
Cairo, Egypt - August 23, 2023: Step into a world of boundless excitement with Cairo Festival City Mall's "Summer Switch" campaign. This immersive celebration goes beyond shopping, offering captivating photo opportunities, activations, and thrilling games with instant prizes. Cairo Festival City Mall welcomed everyone to a summer like no other with its "Summer Switch" campaign. Guests embarked on laughter-filled journeys with debut stand-up comedy shows, grooved the nights away with Disco Misr, and marked their calendars for the grand finale – the August 26th summer concert featuring the legendary Ahmed Saad.
The "Summer Switch" campaign at Cairo Festival City Mall brilliantly synchronized its events with the campaign's theme, crafting an immersive summer experience for all. Debuting with comedian Islam Fawzy's stand-up comedy on July 28th, the mall resonated with laughter, marking a successful launch that set the tone for the days ahead. The vibrant disco parade on July 21st enveloped visitors in the festive spirit, matching the campaign's energy and inviting everyone to join in the celebration. Disco Misr took the stage on August 2nd, hosting an unforgettable night of disco delights, and a flash mob on August 11th united the crowd in spontaneous dance. The grand August 26th summer concert of Ahmed Saad promised an epic finale to the campaign, with anticipation high for an unforgettable closing that would leave attendees with lasting memories of this spectacular summer journey.
The Summer Celebration Campaign has gained considerable popularity, drawing a significant gathering of families and young adults. Hammering on the mall's renowned status as a beloved destination for families, youngsters, and children to create lasting memories, The Summer Switch campaign brought a variety of creative ideas and unique decorations that spread a lively summer vibe all over the mall.
Cairo Festival City Mall's summer events align seamlessly with the mall's strategy to reinforce its standing as an entertainment destination. This strategy revolves around creating an engaging and inventive shopping environment, coupled with a diverse array of distinctive entertainment endeavors throughout the year. Such an approach not only crafts an exceptional journey for customers but also creates pathways for efficient communication and is a magnet for attracting new customers.
It is worth noting that Cairo Festival City Mall was the first mall to be granted the "Gold Maxi Award" by the International Council of Shopping Centers (ICSC) in Las Vegas in 2022. The award recognized the mall's contribution to developing the retail industry through its ample creativity and innovation, particularly acknowledging its 2021 Summer campaign "All For Summer." Cairo Festival City Mall remains the number one shopping and entertainment destination in Cairo, spanning an area of 10,755 square meters, with over 300 stores and 95 restaurants and cafes. Moreover, it houses a Carrefour hypermarket, a major home furnishing store, and two department stores, all serviced by nearly 7,000 parking spaces for visitors' convenience.