Philip Morris Misr: We are continuously collaborating with the Egyptian Tax Authority to control prices and support the Egyptian consumer
Cairo, 08 August 2023: Philip Morris Misr emphasized its commitment to cooperate with the Egyptian Tax Authority, to support the Egyptian consumer against any attempt to manipulate the prices of its products, and destabilize both the Egyptian market and the tobacco industry.
In compliance with the mandate to enhance consumers awareness of products prices, Philip Morris Misr successfully added a QR code on all its products earlier this year. This code displays the price list of the company’s traditional cigarettes and heated tobacco products.
Our price adjustments are announced through issuing press releases
To further comply and collaborate with the Egyptian Tax Authorities on tobacco price control, Philip Morris Misr is proud to announce that it has moreover improved the on-package communication by adding additional text to encourage consumers to scan the QR code. This compliant packaging has recently been introduced to the market starting with all L&M packages.
Ali N. Karaman, Managing Director Philip Morris Egypt & Levant, stated that, “Printing the QR code on the packaging allows smokers and users to know the price of products before completing the purchase, and this is one of the methods that the company follows to protect the rights of the Egyptian consumer, as the company also always discloses any price movement through the issuance of a press release.”
Ali N. Karaman, Managing Director Philip Morris Egypt & Levant: We are keen to continue our collaboration with the Egyptian Tax Authority to ensure the Egyptian consumer is the ultimate beneficiary of a transparent ecosystem
Karaman added, " We are keen to continue our collaboration with the Egyptian Tax Authority to ensure the Egyptian consumer is the ultimate beneficiary of a transparent ecosystem. This is driven by supporting the state treasury with tax revenues from selling authentic products at their set prices."
Philip Morris Misr extends appreciations to all the merchants who adhered to the official prices of its products. The company also calls upon the merchants to adhere to price control and fulfill their obligation to protect this national industry.
Delivering a Smoke-Free Future Philip Morris International (PMI) is a leading international tobacco company working to deliver a smoke-free future and evolving its portfolio for the long term to include products outside of the tobacco and nicotine sector.
The company’s current product portfolio primarily consists of cigarettes and smoke-free products. Since 2008, PMI has invested more than USD 10.5 billion to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke, with the goal of completely ending the sale of cigarettes.
The QR code on the packaging allows smokers and users to know the price of the products prior to purchasing
This includes the building of world-class scientific assessment capabilities, notably in the areas of pre-clinical systems toxicology, clinical and behavioral research, as well as post-market studies. In November 2022, PMI acquired Swedish Match – a leader in oral nicotine delivery – creating a global smoke-free champion led by the companies’ IQOS and ZYN brands. The U.S. Food and Drug Administration (FDA) has authorized versions of PMI’s IQOS Platform 1 devices and consumables and Swedish Match’s General snus as Modified Risk Tobacco Products (MRTPs).
As of June 30, 2023, PMI's smoke-free products were available for sale in 80 markets, and PMI estimates that approximately 19.4 million adults around the world had already switched to IQOS and stopped smoking. Smoke-free products accounted for approximately 35.4% of PMI’s total second-quarter 2023 net revenues. With a strong foundation and significant expertise in life sciences, PMI announced in February 2021 its ambition to expand into wellness and healthcare areas and, through its Vectura Fertin Pharma business, aims to enhance life through the delivery of seamless health experiences.