Cairo, 6TH March 2024: Al Futtaim Real Estate, a prominent conglomerate known for its visionary development projects, including the iconic Cairo Festival City, has joined hands with the Egyptian Food Bank to Donate , Pack and Distribute thousands of food supply boxes to underprivileged families, touching the lives of 25,000 individuals across Egypt during the holy month of Ramadan.
This collaboration strengthens the umbrella of Cairo Festival City's social responsibility initiative, ‘Festival Cares’, which works to establish numerous partnerships aimed at providing support and assistance to various societal groups, especially those most in need, to contribute to improving local communities. This reflects Cairo Festival City's commitment to playing a responsible and impactful role in empowering the community to address various economic and social challenges.
Heba Abdallah, the Head of Marketing at Al Futtaim, expressed deep pride in the strong collaboration between Cairo Festival City and the Egyptian Food Bank, acknowledging their relentless efforts to enhance the lives of Egyptian citizens. This partnership is aligned with their overarching goal of aiding as many underprivileged families as possible, offering vital support to alleviate the hardships they endure. Heba further emphasized the enthusiastic involvement of the teams at Cairo Festival City and Cairo Festival City Mall in packaging the donated food supplies, highlighting their firm belief in the importance of fostering community engagement.
Mohsen Sarhan, CEO of the Egyptian Food Bank, said: "At the Egyptian Food Bank, we dedicate our efforts to protect the most vulnerable groups by providing their basic needs through a clear strategy based on four pillars, including the protection axis, through which we intervene seasonally and design programs that suit those times of the year. Therefore, we are pleased to cooperate with private sector institutions, including Al Futtaim, through Cairo Festival City which is collaborating with the Food Bank this year to distribute food boxes to support 25,000 families across the republic to achieve food security them during the holy month."
He added: "We appreciate our collaboration with Al Futtaim, Cairo Festival City as we share a common vision. Over the years of cooperation, we have been able to mobilize joint efforts and resources for both the Egyptian Food Bank and Al Futtaim to serve the community, which aligns with the core activities and strategic plans of the Egyptian Food Bank to provide necessary food for the most deserving individuals across Egypt."
It is worth mentioning that Cairo Festival City and Cairo Festival City Mall are committed to collaborating with several NGOs, driven by their belief in the value of giving back to the community. This commitment is evident through their annual collaboration with NGOs like the Egyptian Food Bank in the "Eftar Sa'em" initiative. Additionally, they have made different contributions to Dar El Orman, joining Satr w Dafa initiative providing essential rebuilding and winter necessities, sponsoring a community school in Fayoum to combat illiteracy and truancy. Furthermore, they have worked closely with the Resala Foundation on various community projects, such as supporting newlyweds and distributing calves during Eid to those in need. Moreover, they have joined hands with the Magdi Yacoub Foundation to collect donations for heart patients.