Cairo, Egypt, 18 July 2024: Artificial Intelligence (AI) is transforming the way we interact with technology. Not since the debut of internet-connected mobile devices in the late 2000s has the smartphone industry seen such a profound transformation. Leading this AI revolution is OPPO, launching a new brand of smartphones that fully integrate generative AI (GenAI) features into their specifications.
With the launch of the Reno 12 F 5G, OPPO introduces a suite of AI features designed to enhance user creativity and productivity. "We have been using AI to enhance the user experience for many years. Now, with the integration of GenAI, we can better empower users with meaningful benefits in creativity, productivity, and personalization," says Raghda Amer, OPPO’s Egypt PR Manager.
OPPO’s Reno 12 F 5G includes advanced tools like AI Eraser 2.0, AI Summary, AI Studio, and Smart Image Matting. The AI Eraser tool, for example, allows users to remove unwanted subjects from images seamlessly. AI Summary provides neat summaries of any text, while AI Recording Summary extracts text summaries from voice recordings.
The launch of the Reno 12 F 5G has been met with an overwhelmingly positive response. The tagline 'Tap into AI' showcases our commitment to making AI accessible to everyone,"
Democratizing AI
OPPO aims to integrate AI across its entire smartphone lineup by the end of 2024, with around 50 million OPPO AI Phones in users’ hands globally by then. "Guided by our corporate mission ‘Technology for mankind, Kindness for the world,’ OPPO believes that AI should not remain exclusive to just flagship phones but should be accessible to more users around the world,"
Cutting-Edge R&D
OPPO’s AI advancements are supported by strategic partnerships and robust research and development infrastructure. The establishment of OPPO’s AI R&D Centre in Shenzhen, China, plays a crucial role in developing and implementing these features. Collaborations with industry giants like Google, Microsoft, and MediaTek further enhance OPPO’s AI capabilities.
MediaTek’s chipsets with dedicated AI processing units are particularly noteworthy. "On the Reno 12 F 5G, we’re welcoming the global debut of the MediaTek Dimensity 6300-Platform, built on industry-leading 6nm process technology, the chip boasts a 10% overall improvement in energy efficiency, 13% boost in GPU performance for games, plus an 11% improvement in power optimization, providing an exceptional balance between performance and power consumption.
Patents and IP
With over 5,399 AI-related patents globally, OPPO has established itself as a leader in smartphone AI technology. These include 3,796 patents in the space of utility AI imaging, covering features like the AI Eraser.
User-Centric AI and Privacy
In February, OPPO revealed its new AI Centre in Shenzhen, dedicated to strengthening its AI capabilities and exploring a broader range of user-centric AI products and features. Innovations include a large language model (LLM) with 7 billion parameters, enabling fast transcription, cross-device collaboration, and seamless information processing.
OPPO is committed to ensuring user data remains secure while providing robust AI functionalities. "OPPO strictly complies with local laws and regulations and has invested in comprehensive privacy protection and data encryption technologies,"
"We’re living in an AI era, and smartphones are the most important personal AI devices. OPPO aims to make AI phones accessible to everyone, enabling a truly intelligent mobile experience,"