Cairo,
July 15, 2024 – Melee has announced the signing of a strategic alliance with
one of the leading real estate companies in Saudi Arabia, Adeer International,
a subsidiary of Adeer Holding Group and Sumou Holding. The Alliance aims to
explore the possibilities of integration and partnership in the upcoming
period, reaching a common ground for developing various real estate projects
(residential, commercial, administrative, hotel, sports, etc.) across Egypt and
KSA.
The
announcement was made during a press conference held by both parties at the
Four Seasons Cairo Hotel, where the alliance was signed by Mr. Gasser Bahgat,
Chairman and CEO of Melee, and Engineer Basil Al-Sirafy, CEO of Adeer
International, in the presence of top executive’s leaders from both companies
and a number of media figures.
The
alliance validates Melee's significant capability to provide a unique real
estate product, allowing it to carve out a distinct niche among Egyptian
companies that can export their creative concepts and philosophies beyond
Egypt's borders. Melee has left a distinct mark on the market in a short time
through its diverse projects, drawing the interest of numerous large companies
who want to form alliances and take advantage of Melee's ability and expertise
in creating high-end real estate products that mirror the growth in the
Egyptian real estate industry.
In this
context, Gasser Bahgat, Chairman and CEO of Melee, underlined the importance of
this alliance for both sides, stating: "Proud of the collaboration with
Adeer International for the second time as a new milestone towards our joint
efforts to enhance the real estate industry in Egypt and KSA. The alliance and
partnership with a significant entity like Adeer International underscores the
great confidence in the ability of Egyptian companies, represented by Melee, to
enter into major alliances and participate in the development of large-scale
projects, thanks to our extensive experience in the real estate field and a
comprehensive understanding of the market's requirements and needs. Hopefully,
this alliance will enhance the cooperation between Egyptian and Saudi
businesses and support Egypt's plan to draw more foreign direct investments,
boosting the Egyptian economy by bringing more hard currency into the country."
Eng.
Bassel Al-Sayrafi, CEO of Adeer International, expressed his optimism about the
alliance and partnership, reporting: "Our new collaboration with Melee is
a testament to our ongoing commitment to excellence and innovation in the real
estate sector. We are confident in our ability to create competitive real
estate projects locally and globally across Egypt and the Kingdom, through the
mutual understanding between the two parties and efforts to provide diverse
real estate products capable of achieving significant investment returns."
The
alliance and partnership between Melee and Adeer International is a glaring
demonstration of the two businesses' dedication and goal to provide innovative
and cutting-edge real estate products to the Egyptian and Saudi markets by
fusing their vast experience and impressive track records in executing
top-notch investment projects. Additionally, both parties aim to drive real
estate development, boost economic growth in Egypt and KSA, and strengthen the
long-standing Egyptian-Saudi relations through joint work between the two
countries.