Cairo, August 5, 2025 – adidas and Liverpool FC proudly unveil the club’s new Home and Away kits for the 2025/26 season, marking the return of the three stripes to Anfield for the first time in 13 years. Having shaped some of Liverpool’s most iconic moments from 1985–1996 and again from 2006–2012, adidas re-joins the Reds this season with the latest performance innovation and fan-focused design.
The newly launched home jersey is the purest expression of the club’s DNA. It pairs a timeless design with the legendary Liver Bird crest emblazoned on the chest.
Completing the look, the kit is matched with red shorts and red socks that feature the adidas three stripes at the cuff and ‘LFC’ sign-off above the adidas logo on the shin.
The away jersey draws from a rich tradition of LFC changing colours. It is presented in an off-white base with black and red detailing. Its crest features the Liver Bird set within a shield, echoing the architecture of the original Anfield Main Stand of 1906. The Away look offers two styling options: black shorts with off-white socks or off-white shorts with black socks.
Both kits leverage adidas’ latest lightweight innovation to elevate on-field performance and player confidence. Advanced breathable materials help maintain coolness under pressure, and fan versions feature sweat-wicking technology to deliver everyday comfort.
“We are immensely proud to see adidas and Liverpool FC together again,” said Sam Handy, General Manager of adidas Football. “The three stripes on Liverpool shirts represent so much history, and this launch is just the beginning of a special new era. The Home kit embodies the spirit and elegance of Liverpool, while the Away design pays homage to 119 years of club tradition rooted in Anfield.”
Ben Latty, Commercial Director at Liverpool FC, added: “These new kits are more than just sportswear—they mark the beginning of a ten-year journey between Liverpool and adidas. Since announcing the new partnership in March, the excitement among supporters has been tangible. We look forward to years of passion, trophies, and memorable moments together.”
In addition to the Home and Away strips, the collection includes a Pre-Match jersey inspired by the iconic Shankly Gates at Anfield, a Z.N.E. Football Anthem jacket with a ‘YNWA’ sign-off, and a bespoke LFC Samba trainer featuring a white upper and red three stripes.
To celebrate the launch, adidas and Liverpool FC have produced “Your Dream, Our Reality,” a film spotlighting club legends from the past and present, including Ian Rush, Mohamed Salah, Steven Gerrard, Xabi Alonso, and both the men’s and women’s first teams. The film reimagines a classic adidas campaign for a new generation.
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 62,000 people across the globe and generated sales of € 23.7 billion in 2024.
adidas is the global leader in football. It is the official supplier of the most important football tournaments in the world, such as the FIFA World Cup™️, the FIFA Women’s World CupTM, the UEFA European Football ChampionshipTM, the UEFA Champions LeagueTM & the UEFA Women’s Champions LeagueTM. adidas also sponsors some of the world’s top clubs including Real Madrid, Manchester United, Arsenal, FC Bayern Munich & Juventus. adidas is also partner to some of the best athletes in the game including Leo Messi, Jude Bellingham, Mohamed Salah, Pedri, Florian Wirtz, Alessia Russo, Paulo Dybala, Lena Oberdorf, Gabriel Jesus, Roberto Firmino, Joao Felix, Serge Gnabry, Manuel Neuer, Karim Benzema, Vivianne Miedema, Mary Fowler, and Wendie Renard.
Founded in 1892, Liverpool FC is one of the world’s most historic and famous football clubs, having won 20 League Titles, including the Premier League, eight FA Cups, ten League Cups, six European Cups, three UEFA Cups, four European Super Cups, 16 Charity Shields, two Women’s Super League titles and one Women’s Championship. As a socially responsible Club, Liverpool FC is proud of the work it does via the award-winning The Red Way, its ongoing commitment to creating a better future for its people, its planet and its communities. This includes efforts to improve club-wide sustainability, enhance Equality, Diversity & Inclusion in all areas, and create life changing opportunities for children and young people in Merseyside and beyond thanks to its official charity, LFC Foundation.