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| Dr. Nourhan Qandil |
Cairo, 9 August 2025 – Nutritional consultant Dr. Nourhan Qandil has emphasized that matcha is far more than a fleeting global trend—it is becoming an integral part of a healthy lifestyle and is generating a tangible economic impact in Egypt.
In a recent statement, Dr. Qandil noted that the Japanese green tea, once embraced largely for its novelty, has now evolved into a staple choice for many Egyptians. This growing popularity is not only raising health awareness but is also injecting fresh momentum into the local economy.
She highlighted that the global matcha market, valued at $4.3 billion in 2023, is forecast to exceed $7.4 billion by 2030, reflecting rising global demand driven by greater awareness of its health benefits.
“In Egypt, matcha is not just another beverage—it represents a rising health and economic movement,” she explained. “From young adults to senior citizens, more people are choosing matcha as a healthier alternative to coffee and sugary canned drinks. This shift is part of a broader cultural transformation rooted in heightened health consciousness.”
The surge in demand, Qandil added, has encouraged both local and international businesses to incorporate matcha into their product lines, creating new opportunities in importing, distribution, retail, and marketing.
“Each cup of matcha sold—whether in a café or store—triggers an entire economic chain,” she noted. “From importing and packaging to marketing and employment, every step stimulates the market and generates jobs.”
While Egypt’s matcha sector remains in its early growth phase, the pace of adoption is striking. Once considered a niche item, matcha products are now embraced by university students, athletes, and professionals seeking healthier choices.
Beyond beverages, matcha is also inspiring entrepreneurship and product innovation—with new offerings such as matcha-infused pastries, cakes, and specialty drinks entering the market.
Dr. Qandil concluded, “Matcha is more than a drink—it is part of a new health culture that is shaping lifestyles and strengthening the economy. Consumers today are more aware, and that awareness is a driving force for positive change.”
Matcha is a finely ground powder of specially grown Japanese green tea leaves, rich in antioxidants—particularly catechins—that help combat oxidative stress, reduce the risk of chronic illness, and support immune function.