Cairo, August 4 , 2025 – Wayak Communications, a leading public relations agency, proudly announced its win of two prestigious awards at the 2025 African Excellence Awards, hosted by the renowned UK-based platform MEA Markets. The agency was recognized as “Best Boutique Public Relations Agency” and for “Excellence in Crisis Management in the Middle East and Africa.”
MEA Markets expressed its delight in granting these honors to Wayak Communications, praising the agency’s exceptional performance and innovative strategies across diverse industries. The platform highlighted that Wayak's strategic vision and creative thinking have positioned it among Egypt’s top PR agencies, with a proven ability to earn client trust and deliver outstanding results.
These two awards reflect over a decade of dedication to the PR field. Over the years, Wayak Communications has built deep expertise and delivered tailored services to a wide range of local and international clients. Its portfolio spans multiple sectors, including real estate development, manufacturing, technology, education, pharmaceuticals, logistics, and transportation.
Since its establishment in 2013, Wayak Communications has been driven by a unique a philosophy centered on working side by side with its clients, reflecting its role as an active partner within their teams under the slogan 'Always Wayak.' The agency positions not just as a service provider but as a reliable strategic collaborator, walking with clients every step of the way to help them achieve their goals, enabling it to build long-term relationships founded on transparency and collaboration.
Over the years, Wayak Communications has proudly supported global brands such as the Japanese company Otsuka, Italy’s Mapei, and Giza Systems, alongside a strong roster of Egyptian partners, including Hikma Pharmaceuticals, Egytrans Melee, IGI, CRED, Gates Developments, Al Ahly Sabbour, Tatweer Misr, and MIDAR.
Commenting on this achievement, Nihal Attia, Chairman of Wayak Communications, said: “From the very beginning, more than a decade ago, our goal has been clear: to be the closest to our clients. Our motto, Always Wayak, is not just a slogan; it’s a philosophy we apply every day. We have worked to create an environment that fosters creativity and puts our clients’ needs at the heart of every decision we make. This recognition affirms our commitment to providing strategic solutions that keep pace with market changes and deliver tangible results, even in the most challenging circumstances.”
Amany Aboul Fetouh, Manging Partner of Wayak Communications, also expressed her pride in the achievement, stating:
“We go beyond traditional PR services to establish genuine partnerships. Our clients see Wayak as an extension of their teams and that’s what sets us apart. Being recognized by a distinguished platform like MEA Markets is the culmination of years of strategic thinking and collective effort. Our strategies are always grounded in a deep understanding of the media landscape and target audiences, executed with precision and transparency to achieve measurable impact. In every crisis or challenge, we stand beside our clients step by step.”
At Wayak Communications, success is driven by the remarkable team spirit that unites all members, blending expertise, creativity, and a dedication to the highest levels of professionalism. This belief that the team is the true driver of success has made Wayak Communications a trusted partner that shares its clients’ vision and ambitions at every step. This further highlight that the company’s true strength lies in its cohesive team, which consistently works to achieve success in every project.
Wayak ’s success is also powered by its effective use of modern communication tools, analytical methodologies, and proven crisis management strategies. These capabilities have allowed the agency to build brand trust, enhance media visibility, and deliver customized PR solutions that precisely meet each client’s needs.
Wayak Communications remains committed to delivering impactful public relations strategies that support organizations in building a strong presence and engaging meaningfully with their audiences, while upholding its core values of transparency, flexibility, and professionalism to achieve long-term success.