Cairo, 30 September 2025: People & Places (P&P) has officially commenced construction on the first phase of its flagship development, Hills of One, located in Sphinx City, following the signing of a construction contract with two of Egypt’s most prominent contracting firms, Arabtec and El Amar. This initial phase encompasses the Boulevard Hills and North Villas zones, with a total construction cost estimated at EGP 1 billion.
The contract signed with Arabtec and El Amar covers the first portion of this phase, with additional agreements to follow in succession. Construction officially began in September 2025, with a planned execution period of nine months. The first delivery of residential units is scheduled for 2028.
This collaboration follows a rigorous tendering process, through which Arabtec and El Amar were selected based on their extensive experience and trusted track record in delivering high-quality developments. Their involvement aims to accelerate construction progress while ensuring the highest levels of craftsmanship and architectural excellence; hallmarks of the Hills of One project.
Commenting on this milestone, Karim El Assal, Co-founder and Group CEO of People & Places, stated: “We are committed to building fully integrated communities that inspire holistic living. This vision is realized through our core pillars: vibrant commercial hubs, natural landscapes, and premier hospitality solutions. By entrusting this critical construction phase to two of Egypt's most respected contractors, we ensure Hills of One is delivered with unmatched precision, quality, and enduring value.”
In this context, Eng. Nabil Amasha, Co-founder and CEO of People & Places, stated: ‘We always partner with the best companies in the market to ensure our design philosophy and creativity is translated into projects that embody the highest levels of perfection and attention to detail. Our strategy focuses on building sustainable, authentic living experiences that set us apart.’
Strategically positioned in Sphinx City, Hills of One spans 168 acres and represents a total investment of EGP 35 billion, underscoring an ambitious vision to deliver world-class real estate destinations. The project is defined by its collection of refined single-storey villas, designed to create a seamless connection between indoor and outdoor spaces, positioning it as a truly unique residential offering.
The development places hospitality at the heart of its community-building philosophy. With an investment exceeding EGP 9 billion, the project is designed to offer experiences that go well beyond conventional residential living. Among its hospitality components is a cluster of Serviced Residences, developed in collaboration with a global hotel and resort operator, featuring 158 branded residential units.
In addition, Sphinx Plaza; the commercial zone of the development; will include a 180-room hotel alongside 180 branded hotel residences. These features support the company’s strategy of creating integrated destinations that meet future demands and align with Egypt’s national vision for sustainable urban development.
Eng. Abdelrahman Ismail, CEO of Arabtec, commented: “We are committed to delivering this project in line with the design and quality standards agreed upon from the very beginning. Our partnership with El Amar is rooted in shared values of excellence and precision, and we are proud to realize this vision together. It is a pleasure to collaborate with People & Places on this outstanding development, which we believe marks the beginning of a long-standing partnership built on trust, integration, and a shared drive to deliver world-class products.”
Eng. Ahmed Mohamed Basha, CEO of El Amar, added: “We’re proud to be partnering with People & Places on this exceptional project, which reflects our shared vision of creating developments defined by superior execution and uncompromising quality standards.”
Launched in 2022, People & Places is the next generation community maker, focusing on people and creating communities where they belong. People & Places believes in people’s impact on the places they call home and how their presence is what creates cultures, forges a sense of community, and shapes the identity of their surroundings. By capitalizing on the combined shareholder expertise, People & Places leaves behind brick-and-mortar methods of home building and intends to redefine community building standards inspired by Egypt’s younger demographics who look to have the perfect work and life balance while ensuring their experiences are both authentic and sustainable.
Since its establishment in 1975, Arabtec has solidified its position as one of the leading construction, engineering, and contracting companies in Egypt and the region, thanks to its extensive experience and proven ability to deliver large-scale and complex projects. In Egypt, the company restructured its operations in 2021, enabling it to meet its contractual obligations and deliver projects on schedule, in collaboration with some of the country’s top real estate developers.
Arabtec’s continued success is built on its core values of integrity, quality, and adaptability to market changes. The company takes great pride in its exceptional team, which forms the cornerstone of its achievements and longevity. Its skilled and specialized workforce is the driving force behind all operations. With this foundation, Arabtec continues to serve as a strategic partner in delivering integrated projects that reflect both efficiency and accountability.
Since its founding in 1986, El Amar Group has established itself as one of Egypt’s leading companies in real estate development and construction, with a strong track record of distinguished residential and touristic projects. The group has successfully developed 14 resorts along the North Coast and 56 residential towers and buildings in Cairo and Alexandria, becoming a trusted symbol of quality and reliability in the Egyptian real estate market.
Thanks to its consistent adherence to deadlines, focus on innovative design, and commitment to creating integrated urban environments, the group continues to advance its vision that combines trust and excellence—delivering projects that offer genuine value to its clients and to society.