Cairo, Egypt – December 24, 2025: Dr. Mona El Omda the media personality, announced launching "Al-Qimma" podcast, aiming to provide analytical and strategic content about the Arab and Gulf real estate market, especially focusing on the Kingdom of Saudi Arabia as it is regarded as the leading driver of real estate and investment transformations in the region, within the framework of the Saudi Vision 2030 objectives.
Focusing on the Saudi market due to the ambitious vision led by his KSA Crown Prince HRH Mohammed bin Salman Bin Abdulaziz, through 2030 vision across various sectors, which has reshaped the real estate and investment landscape in the Kingdom, solidifying its position as a leading regional power in developing cities and major projects, and leading it as a globally attractive destination for real estate investment.
The podcast's launch coincides with a period of major transformations in the region's real estate sector, driven by high-quality projects and ambitious development visions as "Al-Qimmah" aims to monitor and analyze these transformations in depth, linking them to investment opportunities and sustainable development, aligning with the Gulf countries' drive towards economic diversification and strengthening vital sectors.
Dr. Mona El Omda emphasized that "Al-Qimmah" podcast seeks to cultivate arab viewers with a professional real estate awareness, through a content based on analysis and expertise, besides highlighting the pioneering role of the Kingdom of Saudi Arabia in leading the real estate transformation regionally and internationally, thus supporting investors and developers in understanding the market and making informed investment decisions.
She added that the podcast's slogan, "Al-Qimmah... your path to leadership in the real estate market", which reflects its mission to simplify real estate market concepts and explore investment opportunities, assuring its commitment to provide unique real estate content, never before offered to benefit everyone in the real estate field.
El Omda emphasized that "Al-Qimmah" podcast will not only showcase major projects, but will also address Arab and Gulf citizens with comprehensive and simplified content, unlike anything previously offered, as it is planned to be a reliable source of knowledge that applies their needs and answers their various questions related to the real estate market.
"Al-Qimmah" highlights on initiatives and projects linked to the goals of 2030 vision, focusing the concepts of real estate innovation, sustainability, and smart urban development, as these factors made the Saudi market a leading model and an attractive destination for investors and developers across the Gulf and the Middle East.
The podcast also provides analytical content in-depth, by hosting a select group of top developers, investors, real estate experts, and decision-makers, serving as a knowledge resource for understanding the dynamics of real estate markets, investment mechanisms, and growth opportunities.
"Al-Qimmah" is not limited to the Saudi market; it also covers developments in the real estate markets of UAE, Qatar, Oman, and Bahrain, in addition to an episode dedicated to the Egyptian real estate market, providing a comprehensive overview of investment experiences in the region.
The podcast is presented in a professional media format, starting with a brief introduction, followed by the main dialogue segment, "Al-Qimmah Dialogue," and then an interactive segment called "Al-Qimmah Catalog," which provides practical information and advice in a simplified style that helps viewers make more informed and confident investment decisions.