Cairo –28 January 2025: MRB Holding announced the signing of a cooperation agreement with Leader Homes Developments to oversee the management, operation, and leasing of The Haven, a mixed-use development featuring administrative, commercial, and medical spaces in Hadayek October.
The agreement aligns with MRB’s strategy to reinforce its position as a specialized partner in managing and operating integrated real estate projects, while expanding its mixed-use portfolio through collaborations with developers that have a clear vision and ambitious growth plans in the Egyptian real estate market.
MRB has been involved in The Haven project since the early phases of development, carrying out in-depth marketing and operation studies. These efforts encompassed analyzing consumer behavior, evaluating the competitive landscape, and defining target segments for each component, including the administrative, commercial, and medical uses. As a result, a well-integrated concept was developed for the project’s activity mix, supporting efficient operations and maximizing occupancy rates.
Eng. Mohamed Rashed, CEO of MRB Holding, stated that the project embodies the company’s vision of introducing advanced operating models for mixed-use developments.
He said, “The Haven stands as a comprehensive model of MRB’s approach to the management, operation, and leasing of mixed-use projects. By integrating administrative, commercial, and medical components within a single, cohesive operational framework, the project ensures efficiency and seamless coordination. Through this development, we seek to deliver a professional operating experience that generates tangible added value for developers, investors, and end users alike.”
Rashed noted that MRB has put in place a well-defined leasing strategy, focused on carefully selecting the right brands and activities for each component, supported by an operation plan aimed at delivering fully integrated services to the highest standards.
He added that the company aspires for The Haven to emerge as one of west Cairo’s leading mixed-use destinations.
For his part, Mohamed Hassan Othman, Chairman of Leader Homes Development, stated that The Haven aligns with the company’s vision of developing modern mixed-use projects that respond to market needs.
He said that the partnership with MRB reflects Leader Homes’ commitment to engaging specialized expertise in management, operation, and leasing, ensuring the preservation of the project’s market value and the achievement of high occupancy rates and sustainable investment returns.
He further disclosed that MRB brings strong expertise and a proven track record in managing and operating integrated developments, making it the ideal strategic partner to ensure the success of The Haven and position it as a distinguished destination for administrative, commercial, and medical spaces in Hadayek October.