Cairo – February 1, 2026: MRB, a consultant in management and operation of commercial malls, real estate assets and investment projects, continues its advisory role in Prime Plaza project in New Mansoura city.
The company oversees operation aspects and facility management requirements during the construction phase, ensuring the project is fully ready for operation and achieves maximum efficiency at launch.
Prime Plaza is a fully integrated commercial mall featuring three retail floors. Its strategic location in New Mansoura positions it to become one of the city’s leading commercial and service destinations, reflecting Kewan Urban Development’s approach to creating modern projects that meet market needs and align with urban development plans in Egypt’s new cities.
MRB has been involved in the Prime Plaza project since the early phases of development. The company conducted comprehensive market studies, analyzed the local market, examined consumer behavior, and assessed competing projects.
MRB also developed a complete tenant mix strategy to determine the most suitable types of businesses and brands for the project and its target audience, supporting the mall’s leasing plan.
Additionally, MRB prepared operation requirements and technical standards from the planning phase, including facility management guidelines, operational scenarios, and strategies to achieve optimal occupancy rates.
These measures are designed to ensure smooth operations, long-term performance sustainability, and to maximize the project’s investment returns.
Mohamed Rashed, CEO of MRB Company for Mall Management and Investment, highlighted that Prime Plaza embodies the company’s approach of serving as a strategic partner for real estate developers.
He explained, “At MRB, we view a commercial project’s success as beginning from the very first phase of planning, not just at opening. For Prime Plaza, we develop a full operation and marketing strategy, from market research and activity planning to management, operations, and brand leasing, aiming to ensure stable occupancy and deliver real value to all stakeholders.”
Rashed added that the project sets a professional benchmark for managing and operating malls in new cities, enhancing the visitor experience while protecting the long-term market value of assets.
Construction at Prime Plaza in New Mansoura is progressing steadily, with around 45% of the mall’s total area having its reinforced concrete slab completed. Work is now underway on the basement walls and columns for these sections, following the mall’s approved timeline.
Leveraging MRB’s expertise in project and shopping center management alongside Kewan Urban Development, Prime Plaza is set to become a fully integrated commercial hub.
The development aims to meet local market needs while offering a balanced experience that combines efficient operations, a diverse range of retail brands, and sustainable long-term investment value.