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| Samah Malek |
Cairo, 21 May 2026: Siva Properties company, announced the appointment of Samah Malek as Sales Director, among the company's plan to strengthen its leadership structure in preparation for a strong expansion phase in the Egyptian real estate market in the coming period.
This step comes within the framework of the company's strategy aimed at supporting its operations with qualified employees possessing strong experience in the real estate sector, which will contribute in achieving growth and expansion targets and enhances the sales and marketing performance of the company's projects.
Siva Properties assured its confidence in Samah Malek's leadership of the sales sector, with a vision focused on building strong teams, enhancing the client experience, and achieving ambitious sales targets that align with the company's expansion plan and launching new projects in the Egyptian market.
Samah Malek, Siva Properties Sales Director, said that
the next period will witness strong marketing and sales efforts targeting clients seeking smart investment opportunities and sustainable returns, noting that the company focuses on providing a comprehensive experience, starting with professional marketing and extending to after-sales services, thus enhancing client trust and achieving the highest levels of satisfaction.
She added that the company is currently implementing a sophisticated marketing plan based on digital content and interactive experiences, aiming to strengthen the presence of the "Avida" project in the real estate market and solidify its position as a project that combines a prime location, a modern identity, and investment potential.
She pointed that the company aims to achieve significant growth rates in sales volume during the coming phase, coinciding with the expansion of new projects that offer a different concept of real estate, combining investment value with a comprehensive, modern experience.
She noted that "Avida" project is one of the most anticipated projects in the North Coast, as the company is developing it with a new vision that aims to reinvent the concept of hotel units in a more sophisticated way, to meet clients aspirations and the needs of the real estate and tourism markets.
Malek revealed the company's plan to launch a new offering within "Avida" project in the coming period, amid an increasing interest from clients and investors, as part of a strategy aimed at providing units with specifications and services that meet current market requirements and achieve long-term investment value.