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| Mahmoud El Zenouki |
Cairo, Egypt ,19th May 2026 – “Zinox El Zenouki” has launched new cookware collections featuring triple-layer “Clad” technology as part of a strategy aimed at introducing products with higher heat-distribution efficiency and longer durability.
The company is also preparing seasonal summer and wedding-season offers, starting with 10% discounts on its products during Eid al Adha, amid ongoing market shifts and rising competition in the household utensils sector.
Mahmoud El Zenouki, Chief Executive Officer of “Zinox El Zenouki”, said the new product line is based on triple-layer manufacturing technology combined with an internal ceramic coating, which improves heat distribution compared to conventional stainless-steel cookware that relies only on a lower aluminum capsule base.
He explained that the new technology also helps reduce food sticking inside the cookware while enhancing the overall cooking experience for consumers.
El Zenouki added that the new products feature thicker raw materials, giving them a longer lifespan compared with conventional products currently available in the market, in addition to improved resistance to internal rust, which strengthens long-term operational quality.
He noted that only a limited number of companies in the Egyptian market currently manufacture this type of cookware, adding that the technology is inspired by Chinese manufacturing expertise, while the ceramic coating materials are imported from South Korea.
New Technology
El Zenouki explained that the launch of the new product line does not require additional production lines, but rather depends on upgrading existing models and integrating modern manufacturing technologies into current products.
The move comes within a broader plan aimed at expanding the company’s product portfolio, increasing brand value, and maximizing the utilization of available capacity at its current factory.
He added that the company is continuously developing new models, with a focus on technologies that improve product performance in kitchens while keeping pace with changing demand trends in the local market.
Summer Promotions
The CEO of “Zinox El Zenouki” revealed that the company is preparing to introduce special summer and wedding-season collections, amid expectations of stronger market activity during the coming months, particularly with the launch of seasonal exhibitions and commercial festivals that typically stimulate demand for household products.
He added that the company is currently studying the launch of “summer collections” and promotional offers on selected products to align with seasonal consumer demand, alongside advertising campaigns and promotional photo shoots for the new models.
Market Activity
El Zenouki said seasonal events such as wedding exhibitions and promotional campaigns contribute to boosting sales activity during the summer period.
He added that the expansion of major retail chains into new areas is also increasing competition and promotional activity across the market, pushing companies to further develop their products and introduce more diverse offers to attract consumers.
Cookware Industry
He pointed out that Egypt’s household utensils sector has witnessed intensifying competition in recent years, driven by changing consumer behavior and growing demand for higher-quality products with longer lifespans.
According to El Zenouki, consumers are increasingly focusing on health safety standards, durability, and ease of use when purchasing cookware products for modern kitchens.