Cairo, Egypt 17 June 2026 – Hayat Egypt, the local subsidiary of Hayat, the leading global FMCG company headquartered in Türkiye and the world’s 4th largest diaper manufacturer, has officially unveiled Molped Dream Softness, its latest innovation in feminine care. During the event, Molped also announced renowned Egyptian actress Mai Omar as the brand’s new ambassador, marking a new chapter in the brand’s journey to strengthen its connection with women across Egypt through relatable and inspiring voices.
The launch reflects Hayat Egypt’s ongoing commitment to delivering innovative, consumer-centric solutions that address the evolving needs of women while reinforcing Molped’s position as a trusted brand in the feminine care category. Developed specifically for women with sensitive skin, Molped Dream Softness combines a soft cottony topsheet, super absorbent particles, and a light musk scent to provide enhanced comfort, care, and reliable protection throughout the menstrual cycle. The product reflects the brand’s deep understanding of women’s daily needs and its commitment to offering products that prioritize both physical comfort and emotional confidence, while remaining closely connected to consumers through continuous engagement with consumers and awareness-driven initiatives.
The event introduced the product and highlight the consumer insights behind its development while also officially presenting Mai Omar as Molped’s new brand ambassador. Through this partnership, Molped seeks to further strengthen its relationship with Egyptian women by collaborating with a public figure who embodies confidence, authenticity, and modern femininity. During the event Mai Omar, shared her perspective on the importance of self-care, comfort, and confidence, values that are closely with Molped brand. The collaboration reflects Molped’s strategy of connecting with consumers through trusted personalities who genuinely resonate with women’s everyday experiences. The launch of Dream Softness builds on Molped’s broader mission of understanding and supporting women’s real needs through continuous product innovation. It also reflects Hayat Egypt’s long-term investment in the local market and its commitment to providing Egyptian consumers with internationally developed products that combine quality, comfort, and reliability, while creating meaningful engagement with the communities it serves
Hayat is a global leading FMCG company where we believe that everyone has the right to access the highest quality of products.
We carry the quality of HAYAT to every corner of the world with our well-established brands in hygiene, tissue, home care, and personal health categories. We bring 16 brands that we produce with advanced technologies to millions of consumers around the world. We are the world’s 4th largest branded baby diaper manufacturer, and We are the largest tissue manufacturer of the Middle East, Eastern Europe, and Africa.
With more than 10,000 employees worldwide, we deliver our brands that benefit generations to millions of homes in more than 100 countries.
Hayat is also the largest Turkish investor in the Egyptian market. Since launching its operations in Egypt in 2012, the company has continuously expanded its business and manufacturing footprint to include six factories located in the industrial zone of 6th of October City and the Suez Canal Economic Zone in Ain Sokhna, creating more than 3,000 direct and indirect job opportunities.