Cairo, Egypt, 21 August 2026: Sheikh Zayed city has recently witnessed a significant advertising presence for "Everest View Developments" company, among a comprehensive outdoor campaign implemented by "Hover Agency", as a part of an integrated marketing and media strategy aimed at enhancing the company's presence, developing its brand image, and solidifying its brand in the real estate market.
Hisham Abdel Latif, the founder of Hover Agency, and the famous marketing expert and entrepreneur, said that this campaign is part of a strategic collaboration between Hover and Everest View, which extends beyond simply executing advertising campaigns, in addition to working with the company as a consulting partner across various marketing aspects; starting from studying market trends and developing strategies, to identifying distribution and media presence tools, and ultimately managing advertising campaigns, digital presence, and content creation.
He emphasized that Everest View achieved a strong visual presence through this campaign, through several key locations in Sheikh Zayed City, making it one of the company's most prominent outdoor campaigns in 2026, which reflects Hover's vision of achieving a well planned presence that ensures a lasting and impactful brand presence, not just a temporary advertising campaign.
He pointed that the company's philosophy in working with its clients is based on transcending the traditional role of an advertising agency, becoming an integral part of the planning, decision making, and growth objectives process.
He explained "we don't work with the client as an agency whose sole purpose is to execute advertising campaigns, but rather we see ourselves as a consultant and partner in success, working with them on all aspects of marketing and enhancing reach, as we begin by understanding the brand, its objectives, and what it seeks to achieve, then we build a comprehensive strategy to ensures that every appearance and every campaign has its clear purpose and real impact".
He noted that the real estate sector requires a different marketing vision, especially given the intense competition and the increasing number of projects and brands, showing that a company's success depends not only on the size of its advertising expenditure but also on having a comprehensive strategy that links brand identity, messaging, reach, and client communication.
He assured that collaboration with "Everest View" aims to achieve a complete strategic and media transformation for the company during this current phase, which will be accomplished by working on all aspects of the brand's presence, including marketing strategy, advertising campaigns, outdoor location selection, visual identity, content, social media, media production, and digital presence.
He added "our vision at Hover, especially in the real estate sector, is to be present with the client in every detail that impacts his success, besides advertising alone doesn't build a strong brand, but true success comes when all marketing tools work in harmony, and every step is based on a clear objective and a well studied strategy".
Hover Agency integrates various marketing and communication tools, employing a brand-building and growth management approach rather than simply campaign execution.
Sheikh Zayed campaign is one step in a broader strategy aimed at enhancing Everest View's position and transforming its media reach into a sustainable brand value.
Collaboration between Hover and Everest View reflects a new partnership model between real estate developers and marketing agencies, based on 360° Marketing concept, which positions the agency as a partner in planning and crafting the marketing vision, working alongside the client to achieve its business objectives and build a stronger market presence.
With Everest View's impressive presence in Sheikh Zayed, Hover continues to implement new phases of its strategy with the company, aiming to enhance brand visibility, solidify its image, and support its growth plans in the coming phase through an integrated marketing and media system designed to deliver tangible and sustainable results.