Cairo, Egypt, August 29, 2026: As part of its continued success in the Egyptian real estate market, Al Naser Developments has announced the signing of a strategic partnership agreement with global hospitality group Radisson Hotel Group to manage the hotel component of the company’s latest project in the New Administrative Capital.
The agreement marks the first presence of the global Radisson brand in the New Capital, supporting Al Naser Developments’ strategy to expand its hospitality portfolio through projects that adhere to international standards of management and operations.
The new partnership represents an extension of Al Naser Developments’ growing track record in the Egyptian market, particularly in the New Administrative Capital. The latest project marks the company’s third project in the New Capital and fourth project in the Egyptian market, reflecting its expansion strategy focused on projects with strong investment and operational value.
The signing ceremony was held at Al Naser Developments’ headquarters in the New Administrative Capital, in the presence of the company’s Board of Directors, representatives of Radisson Hotel Group, as well as a distinguished group of real estate market leaders, consultants, and representatives of leading professional advisory firms.
Eng. Naser El Tabakh, Chairman of Al Naser Developments, said that the partnership with Radisson reflects the company’s vision of developing fully integrated hospitality projects supported by international expertise in management and operations.
He emphasized that Al Naser aims to develop projects whose value extends beyond the construction phase, offering customers and investors assets capable of generating sustainable value and preserving their long-term worth.
He added that selecting Radisson to manage the hotel component of the project underscores the company’s commitment to applying the highest standards of quality and operational efficiency, in line with the growing position of the New Administrative Capital as a major business and investment destination, while also supporting the government’s plans to expand hotel investments.
Radisson Hotel Group has a significant global presence, with a portfolio of more than 1,640 hotels in operation and under development across more than 100 countries. This gives the new project an opportunity to benefit from specialized international expertise in hotel management and operations, while enhancing the quality and investment value of the asset.
For his part, Ayman Ezzeddine, Senior Director of Development at Radisson Hotel Group, said that the partnership with Al Naser Developments represents an important step in the group’s expansion in the Egyptian market.
He noted that the New Administrative Capital has strong fundamentals that position it to become a major business and hospitality destination, particularly in light of its ongoing urban and investment growth.
Al Naser Developments is backed by more than 30 years of experience in Egypt and the Gulf markets, with a track record of more than 150 projects for major international companies, representing total executed projects worth more than US$2 billion.
The company was also among the early developers to enter the New Administrative Capital, successfully delivering and operating its projects and transforming them into fully functioning destinations.
The new partnership comes amid continued growth in Egypt’s hospitality sector and increasing efforts to attract tourism and hotel investments, further strengthening the New Administrative Capital’s potential to attract more international hospitality brands.
Through the agreement, Al Naser Developments reaffirms its commitment to delivering integrated projects that combine high-quality development, the strength of global brands, and efficient management and operations. This approach is designed to enhance the investment value of its projects while providing customers with a comprehensive experience that goes beyond the traditional concept of real estate development.
The partnership is also aligned with Egypt’s vision of expanding its hospitality sector and attracting tourism investments. Through this collaboration, Al Naser Developments reiterates its commitment to developing projects whose value extends beyond construction to include professional management, efficient operations, and long-term preservation of investment value.