Cairo, 19 October 2026 – Intro Investments Holding (Dubai) today announced a partnership and management agreement with Mona El Helw for its real estate development arm, M squared. Under the agreement, Mona becomes a partner in M squared and takes on its management as Managing Partner and Chief Executive Officer, effective 1 November 2026.
Mona brings 25 years of experience across real estate and investment banking. Before her new tenure, she served for five and a half years as Chief Commercial Officer and a member of the Executive Committee at Talaat Moustafa Group (TMG). Earlier, she was Chief Commercial Officer at Palm Hills Developments.
The partnership aligns M squared's leadership with its shareholders around a long-term growth plan. Mona will lead the company's strategy, project delivery and expansion, with a mandate to build M squared into one of the region's leading real estate developers over the coming years.
Ayman Mamdouh Abbas, Managing Partner of Intro Holding, said: "Intro Holding has strong confidence in the Egyptian economy and in the resilience and long-term potential of its real estate sector. We would like to thank Karim Malash and M squared's leadership team for their dedication and for the strong foundations they have built. We look forward to our partnership with Mona in taking M squared into its next phase of growth and establishing it among the region's foremost real estate developers."
Dr. Mohamed Farouk, Managing Partner and Board Director at Intro Holding, said: "I would like to thank Karim Malash for his leadership, dedication and valuable contribution to building M squared's foundations. As we begin this new chapter, Mona brings deep market knowledge, a strong commercial track record and the ambition to help take the business to the next level. Having her join as both a partner and CEO reflects our shared commitment to creating long-term value. Together, we aim to strengthen execution, deliver on our promises to customers and build M squared into a leading name in the region's real estate market."
Mona El Helw said: "I believe M squared stands on solid ground, with the right fundamentals to be at the forefront of the region's real estate sector. I also strongly believe that real estate is a vital sector in shaping the Egyptian economy: it has been leading the economy's growth and has proven its resilience over the years. I am proud to join M squared as a partner, investing in its future alongside Intro, and I look forward to working with a talented team to deliver on our commitments to customers and create communities of lasting value. My passion for real estate, for building communities, for brand positioning and for scaling up organizations, contributing to their growth and supporting digital transformation, is the main drive behind this decision."
Mona is a seasoned real estate executive and a Certified Board Director. At Talaat Moustafa Group, she shaped and led the group's commercial function as Chief Commercial Officer and a member of the Executive Committee. She oversaw sales, marketing, branding and customer experience across the group's flagship communities, and played a leading role in its regional expansion into Saudi Arabia and Oman. At Palm Hills Developments, she served as Chief Commercial Officer and a member of the Executive Committee. She took part in the company's IPO and in its expansion across West Cairo, East Cairo and the North Coast. She began her career in investment banking at Delta Securities (ABN AMRO) and HC Securities, with a placement at Morgan Stanley in New York. Mona holds a Bachelor of Arts in Economics from The American University in Cairo (AUC). She also holds a Master's degree in Business Administration from AUC, in collaboration with the Kellogg School of Management at Northwestern University and the Hong Kong University of Science and Technology (HKUST).
Founded in 2012, M squared is the real estate arm of Intro Investments Holding, an Egyptian conglomerate with operations in 15 countries across eight sectors. With a steadfast focus on sustainability, innovation, and customer-centric development, M squared is redefining Egypt’s real estate landscape by delivering vibrant, integrated communities that blend modern living with environmental consciousness. The company’s portfolio includes landmark projects such as Masyaf Ras Alhekma on the North Coast, which includes Marmarica Boutique Cabanas, Trio and MIST in New Cairo, 31WEST in West Cairo, and 41 Business District on the Kattameya Ring Road.