Cairo, Egypt – 10 November 2026: PARAGON | ADEER has signed an agreement with Hilton to open Canopy Cairo SumouBlvd and Canopy Residences Cairo SumouBlvd, marking the lifestyle brand’s debut in the Egyptian capital.
The hotel and branded residences will form part of SumouBlvd, a mixed-use destination conceived as an expression of Cairo’s continued evolution. Designed around culture, innovation, and wellbeing, SumouBlvd responds to the way people increasingly wish to live, work and connect, while remaining deeply rooted in the city’s culture, character and energy.
The signing ceremony was attended by executive leadership, including Abdullah Al-Qahtani, Chief Business Development Officer at Sumou Holding;Eng. Bassel El-Serafy, Founder and CEO of Adeer International; Eng. Bedeir Rizk, CEO of PARAGON | ADEER; Eng. Mohamed Bedeir, Chairman of Paragon Developments; Moustafa El-Shenety, Board Member of PARAGON | ADEER; and Eng. Ayman ElKousey, Managing Director and CEO of Midar, alongside senior Hilton executives, including Carlos Khneisser, chief development officer, Middle East & Africa; Sam Diab, managing director - Development, North & East Africa; and Feras Hasbini, managing director –Branded Residential Development, EMEA.
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Together, the hotel and the residences bring the pillars of SumouBlvd to life in a single address,” said Eng. Bedeir Rizk, CEO of PARAGON | ADEER. “SumouBlvd was conceived around culture, innovation and wellbeing, and Canopy gives each of them a place to be lived. As the destination’s first anchoring hotel, Canopy will be where these ideas meet people. Set within a USD 1.4 billion destination backed by Egyptian development expertise and Saudi investment through Sumou Investment, it reflects both the Cairo of today and the city it is becoming.”
“Bringing Canopy to SumouBlvd reflects our vision of creating integrated destinations that combine international expertise with local insight. With Egypt’s tourism revenues projected to exceed USD 20 billion by the end of 2026, the hospitality sector presents significant investment opportunities. This partnership combines Hilton’s global hospitality experience with Saudi investment and Egyptian expertise to create lasting value and strengthen SumouBlvd’s appeal to residents, visitors and investors,” said Eng. Bassel El-Serafy, Founder and CEO of Adeer International.
Carlos Khneisser, chief development officer, Middle East & Africa, Hilton, said: “We’re pleased to partner with PARAGON | ADEER to bring Canopy to Cairo. This signing represents another exciting step as we expand our lifestyle portfolio across the country and reinforce the growing momentum of our branded residential offering. We look forward to working together to welcome guests and residence owners to experience Canopy’s vibrant hospitality and authentic connection to SumouBlvd.”
Bringing Canopy’s locally inspired design, dining, and social spaces, Canopy Cairo SumouBlvd, expected to open in 2030, will feature 105 guestrooms and an array of dining venues including a street-front café, a signature restaurant, and a destination bar. Guests will be able to enjoy a range of facilities including a spa, fitness facilities, meeting and function rooms, and an outdoor pool.
Adjacent to the upcoming hotel, Canopy Residences Cairo SumouBlvd will offer 122 residences ranging from studios to one-, two- and three-bedroom units, with residents benefiting from a private swimming pool and terrace, fitness, studio and thermal facilities.
“Hospitality is the connective tissue of a destination, bringing people, places and experiences together. Ultimately, it’s people that make a place come alive, and it’s the community that creates its energy and identity,” said Katharina Jaeger, CEO of The Code, leading Hospitality and Branded Residences at SumouBlvd developed by PARAGON | ADEER. “Canopy is a differentiated lifestyle concept for the Cairo market, further strengthening our positioning as a vibrant, culturally connected destination.”
Bringing together Hilton’s world-class hospitality and the Egyptian-Saudi vision behind PARAGON | ADEER, the signing gives SumouBlvd the hospitality and social heart its mixed-use destination was designed around, a place where culture, innovation and wellbeing meet the way people live today.
PARAGON | ADEER is a strategic partnership between Egypt and Saudi Arabia, united by a shared vision for the future of urban development. The partnership brings together Adeer International, the investment arm of Sumou Holding, and Paragon Developments, a sustainable real estate developer in Egypt, combining regional investment strength with local expertise.
The partnership aims to reimagine cities by creating integrated environments that go beyond the traditional concept of real estate development, where culture, innovation, and quality of life converge. Through its developments, PARAGON | ADEER seeks to shape a new generation of urban destinations built around connectivity, long-term value and a forward-looking vision of living.
Hilton (Nasdaq: HLT) is a leading global hospitality company with a portfolio of 28 world-class brands comprising more than 9,600 properties and over 1.4 million rooms, in 144 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 4 billion guests in its more than 100-year history. Named as the No. 1 World’s Best Workplace by Great Place to Work and Fortune, Hilton aims to create the best culture for its 500,000 team members around the world. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 270 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.
Canopy Hotels deliver a high-end boutique experience and sense of home during the excitement of travel. Each property's layered, inviting design, considered food and beverage program, and intentionally crafted touchpoints connect guests to the locale while delivering a high level of care in each stay. Located in global destinations spanning continents and cultures, the Canopy portfolio includes over 50 open properties across 16 countries and territories, with over 40 under development around the world. Experience Canopy Hotels by booking at canopyhotels.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Canopy Hotels at stories.hilton.com/canopybyhilton, and follow the brand on Facebook and Instagram.