Cairo Festival City Mall collaborates with Misr El Kheir Foundation to Support Women in Paying Off their Debt for the 3rd year in a row

Reinforcing its commitment to the entire society by launching additional initiatives in the field of social responsibility, "Cairo Festival City Mall," Egypt's leading retail and entertainment destination undertakes collaborative efforts with Misr El Kheir Foundation to assist multiple sectors of society, particularly women, to aid indebted mothers through the foundation's new initiative

This collaboration is part of a series of collaborative projects between Cairo Festival City Mall and various entities and civil society under the "Festival Cares" program, which serves as the umbrella for all of the mall's social responsibility activities, to help repay debts for nearly 100 women and reunite them with their families. In line with women’s month and the Mother's day

"This is a special project we are eager on expanding, with a range of events that we embrace as part of our social responsibility

 This collaboration with Misr El Kheir Foundation encompasses a wide range of disciplines, with a particular emphasis on repaying the debts of the vulnerable, as we believe that women are the backbone of society, "Heba Abdullah, Head of Marketing at Cairo Festival City Mall, shared her thoughts.

“We believe that mothers have essential responsibilities to their families, and should never be far from them, as a result of the debts unfortunately hundreds of children are separated from their loved mothers

Hence, those women must be present among their families, so reuniting them with their families is a top priority for us.” emphasizing that the main goal is also to transform them into resourceful women who contribute to economic growth and provide for their families' needs in an efficient and meaningful way. Added Heba Abdullah

Amal Mobadda, Chief Executive Director for Fundraising sector at Misr El Kheir Foundation, stated, "Cairo Festival City Mall is one of Misr El Kheir Foundation's strategic partners in several projects targeting the most deserving families who are in need all over Egypt

Mobadda revealed that easing the agony of indebted mothers and returning them to their families on Mother's Day, just before the holy month, is regarded as resurrection and the safeguarding of children from the numerous repercussions that would have resulted if these households had remained without a mother

"We are actively engaging with Cairo Festival City Mall in the context of corporate social responsibility," she continued, "since we aspire to reach the maximum level possible with our strategic partners to achieve prosperity and accessibility to a good life for all Egyptians

Cairo Festival City Mall works continuously to support and empower women through paying off debts for women in debt, as for the last three years they saved nearly 100 mothers and reunited them with their families

This collaboration is not the first with Misr El-Khair Foundation as they have joined forces at the start of the COVID-19 pandemic in releasing the initiative "Supporting Service Workers in Fever and Quarantine Hospitals" across the country. It falls within the framework of the "Remember them with good deeds" campaign, which targeted 20,000 security officers and cleaners to provide them with food and Ramadan items throughout the holy month, in addition to another initiative that included a comprehensive renovation of the community school, where CFC Mall covered the refurbishment of the premises, provided the necessary equipment, essential furniture, school supplies and uniforms for each student, data show and trainings for the teachers for better education quality

Spanning a land area of over 3 million sq. m (700 acres), Cairo Festival City is a visionary, mixed-use urban community strategically located at the gateway to New Cairo city

Cairo Festival City sets new standards as Egypt’s premier indoor-outdoor shopping, dining, and entertainment destination, providing spectacular residential villas and luxurious apartments, as well as prime office spaces, together with internationally renowned hotels, international schools, and automotive showrooms, all set within a beautifully landscaped and tranquil community

Combining a relaxing lifestyle and picturesque landscapes, the many parks, gardens, walkways, and plazas bring together the districts to enhance and foster gatherings for family and friends as an addition to Cairo Festival City amenities. A truly distinctive lifestyle experience where meticulous attention to detail is obvious and all elements of the project are seamlessly interconnected

Cairo Festival City Mall (CFC Mall) was established in 2013 to extend over 160,000 sqm gross leasable area. CFC Mall has risen to become the number one shopping and entertainment destination for Cairo, containing more than 300 shops, 95 restaurants and cafes anchored by 10,755 sqm Carrefour hypermarket and home furniture flagship store, two department stores, all served by 7,000 parking spaces

CFC Mall offers a wide range of brands including IKEA and KidZania operating as exclusive brands only in Cairo Festival City Mall and launched the country's most eagerly awaited fashion destination, Festival Avenue, Egypt’s upcoming hottest premier fashion destination at Cairo Festival City Mall (CFC Mall) opening 2023 which will include 80 shops and 15 restaurants to the current 310 CFC Mall outlets

Al-Futtaim Group, located in Dubai, United Arab Emirates, pioneered the commerce sector in the 1930s and has since evolved to become one of the most versatile and sophisticated regional companies. The corporation is divided into five operational divisions: automotive, financial services, real estate, and retail; it employs roughly 42,000 people in more than 20 countries in the Middle East, Asia, and Africa. It also collaborates with over 200 of the world's most renowned and creative brands

Al Futtaim's leadership and unwavering emphasis on customers enable the organization to constantly upgrade and flourish significantly while responding to our customers' ever-changing demands within the communities in which we serve. Day after day, Al-Futtaim enriches its consumers' lives and aspirations by adhering to our core values of respect, excellence, teamwork, and honesty. Please visit www.alfuttaim.com for further details